The job of an appointment setter or call center agent is to call leads and make appointments or sales. Call center agents make multiple calls a day, promote the product, and work hard to generate a sale or appointment. But getting a customer to answer the phone and then stay on the line is a rather difficult job.
Common Mistakes and Solutions to Fix Them
Appointment setters and agents experience great pressure to make sales, as their commissions depend on it. However, you can prepare in advance to decrease the pressure and become a more efficient agent. It is, therefore, essential to be aware of common errors and solutions to fix them. Here are some of the most common ways to perform at the highest level, to achieve the most of your efforts as an appointment setter.
Calling Unqualified Leads
Call center agents and appointment setters may frequently call people that do not match the target audience or ideal customer. These leads are unqualified and they are less-influential prospects.
Fix: Identifying good potential leads helps with time-saving measures. One way to ensure you are calling the right leads is to conduct call center quality assurance (QA). Call center QA will help you identify customer data and create a precise buyer persona. This way, you can focus on contacting the most viable customers.
Straying Away from the Script
Customer service agents may slip away from the script when trying to connect and empathize with a customer. This may lead to a longer and less productive call.
Fix: Sticking to the script and promptly answering queries will demonstrate your qualifications to sell this product or service. It will also demonstrate that you are respectful of your customer’s time.
Ignoring Customer Concerns
Every once in awhile, a customer may ask a question that you’re not qualified to answer. Ignoring the query and moving on with the script will put your customer off, making them less likely to consider your product.
Fix: When this happens, do not ignore the query and move on with your script. Instead, let the customer know that you will find the appropriate response for them and follow up. It will also allow you to answer any other queries or concerns causing hesitancy. Adopt active listening, maintain clear communication, answer any doubts, and deliver unwavering courtesy and respect. If you want to learn more, check out these practical tips we wrote on how to be a good customer service agent.
Disregarding Customer Feedback
Customer feedback is very important. This is where you can identify where you are gaining and losing customers, while also identifying their preferences. This helps when incorporating changes and makes your company more approachable to your target consumer. Not providing customer feedback tools such as surveys or forms, or ignoring feedback received can negatively affect your business.
Fix: Adopt good customer relationship management (CRM) to enable healthy customer interaction. An appointment setter or agent needs to update CRM records. Make notes after a call that can be used as a reference later. Coordinate with marketing teams for information about prospective clients or customers who have previously interacted with your brand.
Mishandling Objections and Rejections
Consumers are often busy and do not have time to answer or indulge in your call. Not being prepared with the right rebuttal may result in the loss of a potential lead.
Fix: Prepare yourself ahead of time with rebuttals. Let your customers know that you are aware that their time is valuable. Tell them that you would like to make an appointment when they are available. They should know that their convenience is a priority. If a customer declines or rejects your service, politely request why or how you could do better. This information is very valuable for CRM records.
Reaching Out During Business Hours Only
Calls during business hours, when a potential customer is neck-deep in their responsibilities, are more likely to go unanswered. As an appointment setter, you need your lead to do more than just answer the phone. It is ideal if they are truly paying attention to what you have to offer. For this reason, calling during business-hours-only is not always productive.
Fix: Call during off-hours as well. This includes early morning or late evening calls, and because they are acutely-timed, they are more successful. Communicating via different media channels can also have a higher response rate. Sending emails and texts gives your clients more time to respond with well-thought-out answers.
Closing: Make Customer Interaction a Priority
Calling customers and leads may prove an exhausting and disappointing job when customer interaction is awkward or error-filled. Keeping just a few things in mind and maintaining a good attitude can go a long way. Global Call Forwarding provides virtual call center solutions to help you maximize your outreach efforts. One option is to have a virtual office, which will allow you to have agents available online at all times of the day. This way, your company is reachable to international customers as well. Sign up for outbound calling for your call center today.
