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About: Meryl D'Sa-Wilson
Bio: Meryl D’Sa-Wilson is a writer and content strategist with over 10 years experience. She writes about business trends, travel, marketing, behavioral health, recruitment, remote working, technology, and communications. She is currently the Digital Marketing Manager at Global Call Forwarding, a global provider of local and toll-free numbers. You can reach her on LinkedIn.
Posts by Meryl D'Sa-Wilson:
How to Create a CX Strategy for Global Customer Support
Customers can make or break a business. And any business paying more attention to only making money instead of improving customer experience will find it hard to retain customers. Customer …Read More »
How to Centralize Business Communication
Why should companies centralize business communication? What does centralized communication even look like? And can it really help improve productivity? Centralized business communication — like centralized processes — unifies all …Read More »
What is a DID Number? Definition and Benefits
Learn how having a DID number for every department in your office can help streamline business communication and call management. Here we explain how DID numbers work, what these numbers …Read More »
How to Choose the Right Softphone for Your Company?
Picking the best softphone for your business determines how your business interacts with its customers and vice versa. Find out how to choose a softphone with relevant features and add-ons …Read More »
9 Voice of the Customer Best Practices and Common Mistakes
Customer feedback is crucial in understanding the value your business offers its customers and how customers are using your products and services. Customers who don’t find value or growth will …Read More »
9 Tactics to Increase Customer Lifetime Value (CLV)
Knowing your customers’ value and how much they bring back to your business is essential in understanding where your business stands and what it can do to increase revenue and …Read More »
How Empathy Can Improve Customer Service Efforts
Customer service has always been central to the success of any business. However, the COVID-19 pandemic has greatly impacted how businesses offer customer support as well as customer service expectations …Read More »
10 Voice of the Customer Methodologies to Revolutionize Customer Feedback
Everyone is talking about Voice of the Customer (VoC) data as an essential tool to understanding your customers and improving their experience. But what is VoC and how do you …Read More »
Understanding Cold Calling vs Warm Calling
What is the best way to sell to a new lead? This is the age-old question. Salespeople and marketers have tried and tested different methods and approaches and have collected …Read More »