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About: Meryl D'Sa-Wilson
Bio: Meryl D’Sa-Wilson is a writer and content strategist with over 10 years experience. She writes about business trends, travel, marketing, behavioral health, recruitment, remote working, technology, and communications. She is currently the Digital Marketing Manager at Global Call Forwarding, a global provider of local and toll-free numbers. You can reach her on LinkedIn.
Posts by Meryl D'Sa-Wilson:
How Empathy Can Improve Customer Service Efforts
Customer service has always been central to the success of any business. However, the COVID-19 pandemic has greatly impacted how businesses offer customer support as well as customer service expectations …Read More »
10 Voice of the Customer Methodologies to Revolutionize Customer Feedback
Everyone is talking about Voice of the Customer (VoC) data as an essential tool to understanding your customers and improving their experience. But what is VoC and how do you …Read More »
Understanding Cold Calling vs Warm Calling
What is the best way to sell to a new lead? This is the age-old question. Salespeople and marketers have tried and tested different methods and approaches and have collected …Read More »
Global Call Forwarding vs Legacy Telecom Carriers
Considering an upgrade to your phone system? Maybe your current service is hard to manage. You find yourself calling customer support every couple of weeks and they are not easy …Read More »
Conducting Market Research with a Local Phone Number
Market research is essential to understand your target audience, their pain points and goals, and how you can serve them better. Without these insights, your product or service does not …Read More »
5 Phone Number Porting Myths Debunked
When your company is moving locations or changing phone service providers, the last thing you want is customers calling the wrong number and struggling to reach your company. Number porting …Read More »
Telemarketing Versus Inside Sales
Telemarketing, telesales, cold calling, inside sales; they’re all the same, right? Sales approaches where a salesperson calls a lead and tries to sell a product or service? There is some …Read More »
What is a Follow the Sun Model?
More and more customers expect their brands and businesses to offer 24/7 customer support. This is significantly important for businesses with a wide and international customer base. The Follow the …Read More »
Local Market Research: A Comprehensive Guide
Customers drive a business to success. Understanding your customers — who they are and where they come from — can help you offer better service. This is especially important when …Read More »