Tracking where your calls come from can give you valuable insights into where your customers are located and expand the reach of your marketing efforts. But how can you track incoming calls? And how much does call tracking cost?
In this article, we will review:
- Different ways to track calls,
- Call tracking cost, and
- How to find the right call tracking service or provider for your business.
What is Call Tracking and Why Does Your Business Need it?
Call tracking is a smart telephony feature that lets your business track where your calls come from, and by extension, where your customers are located.
By tracking incoming calls, you can determine the effectiveness of your marketing and advertising efforts and ROI. And you can identify new potential markets your business should pay attention to.
You can track incoming calls either manually or with tracking software. Call tracking providers offer different features and tools to help you track calls. But what type of tracking your business can benefit from depends on call volume, tracking purpose, and budget.
Based on your needs, you can either simply buy virtual phone numbers and track calls or go big with a full-fledged call tracking system.
Call Tracking Features
Here are the top call tracking features to look for:
- Local, mobile, and international toll-free phone numbers
- Phone number management
- Call detail records
- Caller history
- Inbound and outbound call recording
- Call routing and forwarding
- Easy integration
- Intuitive dashboard or control panel
Related: 6 Call Metrics to Track in Your Global Marketing Campaigns
How Much Does Call Tracking Cost?
Call tracking costs range from $10/month to $130/month, depending on where you get the service. For example, if you buy cloud phone numbers and track incoming calls through those numbers, then your call tracking cost is the cost of using those phone numbers.
On the other hand, if you subscribe to a call tracking service, you pay to track the calls and any additional reporting and analytics you need.
Let’s look at how call tracking providers price their service. We’ll look at:
- Global Call Forwarding
- CallRail
- CallTrackingMetrics
- CallFire
*Note: Costs mentioned in this article are current at the time of publishing and may be subject to changes.
1. Global Call Forwarding
Global Call Forwarding is a cloud phone service provider and a leading provider of international phone numbers. Our intuitive and easy-to-use control panel lets you track incoming calls (caller’s location and how the call is routed). You can track calls from local and global callers with the help of our call detail records, advanced routing, recordings, and call history features.
Features:
- International call tracking
- Call detail records
- Call history
- Advanced call routing
- Call recording
- Phone number management
- Cloud IVR, and more
Pricing:
Our call tracking cost depends on the business phone number (country and type) you want to track calls for. Here are the rates for our basic US phone number plan:
- Basic — $7.95/month
- Value — $23.95/month
- Power — $78.95/month
- Premium — $158.95
- Enterprise — $248.95
2. CallRail
CallRail is a call tracking software that lets you know who is calling before answering the phone. They provide users with powerful analytics that support calls, ads, marketing campaigns, and search terms. They have different plans for different types of tracking: conversation and marketing.
Features:
- Call tracking
- Form lead tracking
- Inbound & outbound calling
- Call notes
- Call recording
- Texting
- Call routing
- Caller interactions history
- Mobile iOS and Android apps
- Call management
- Call queueing by team, and more
Pricing:
- Call Tracking — $45/agent/month + additional usage
- Includes 10 local numbers and 500 local minutes
- Conversation Analytics — $95/agent/month + additional usage
- Call tracking
- Call transcripts
- Keyword analysis
- Marketing Analytics — $95/agent/month + additional usage
- Call tracking
- Form tracking
- Custom form builder
3. CallTrackingMetrics
CallTrackingMetrics is a call tracking software built for multi-channel call attribution. With this software, you can quickly identify which marketing and advertising campaigns are bringing you your best leads.
Features:
- Call tracking
- Text tracking and attribution
- Integrations
- Call recording
- Call scoring and tagging
- Basic call routing
- Live phone, email, and chat support, and more
Pricing:
The rates here may change based on the number of business phone numbers you need to track.
- Performance (Business) — $39/month + usage
- Growth (Marketing) — $99/month
- Connect (Contact Center) — $299/month
- Enterprise — Contact for a quote
4. CallFire
CallFire is a telecom company that lets users purchase local and toll free numbers and track incoming calls for different campaigns by integrating with Google Analytics. They also provide call analytics reports, giving users a holistic visual view of their advertising and marketing performance.
Features:
- Call tracking
- Text-to-speech support
- Cloud call recording
- Real-time reporting
- Unlimited contacts
- Business phone numbers
- SMS-enabled call tracking, and more
Pricing:
- Pay As You Go — 6¢ per min/text (no monthly fee)
- Lite — $99/month (2500 mins/text)
- Startup — $199/month (5500 mins/text)
- Grow — $299/month (10,000 mins/text)
- Pro — $599/month (20,000 mins/text)
Get Call Tracking
Get call tracking from Global Call Forwarding by purchasing international virtual phone numbers. Sign up online or speak with our representatives to learn more. Call us at +1 (561) 908-6171 or chat with us online!
