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UCaaS vs CPaaS: What’s the Difference?

The evolution of communication software has brought us countless cloud-based business communication tools — such as UCaaS, CPaaS, CCaaS, and the list goes on. While they differ in purpose and deliverability, all these tools improve business communication and productivity.

Here, we explain the differences between UCaaS and CPaaS, two cloud-based communication solutions, so that you can make the right choice for your business.

Understanding UCaaS and CPaaS

Both UCaaS and CPaaS bring advanced communication functionality to your business. You can use these services to improve internal/external communication and team efficiency by adding automation and integrations to your phone system.

Let’s look at how UCaaS and CPaaS solutions work, along with their features and benefits. This will help you decide which route to go when building your communication stack.

Don’t want to read? Check out our video comparing UCaaS, CPaaS, and CCaaS.

Similarities Between UCaaS and CPaaS

Both UCaaS and CPaaS are cloud solutions intended to add functionality to your communication stack. So before we dive in, here are a few similarities between the two services:

  • Cloud-based communication services
  • Easy low-code/no-code setup
  • No hardware required
  • Low-cost phone system
  • Access to advanced features
  • Scalable solutions

What is UCaaS? Definition, Features, and Benefits

Unified Communications as a Service (UCaaS) combines relevant communication tools into one cloud-based solution. Think of UCaaS as a unified business phone system — without the cost of hardware and maintenance.

UCaaS Features

UCaaS Benefits

So, what do you get with a UCaaS solution?

  • One-stop platform with built-in communication functionalities
  • UC capabilities with instant access to
  • Highly scalable solutions to support your business’ growth
  • No additional hardware or maintenance

In other words, UCaaS is a streamlined, single platform that is good to go right out of the box.

What is CPaaS? Definition, Features, and Benefits

Communications Platform as a Service (CPaaS) is an open cloud-based platform that lets you upgrade your phone system. Developers can use CPaaS tools and APIs to integrate real-time communications features directly into existing applications.

CPaaS Features

CPaaS Benefits

So, what do you get with CPaaS?

  • Pick and choose different APIs to add to your existing system
  • Create a customized communications model to meet your specific needs
  • Quick and easy integration
  • Upgrade a legacy phone system that is already in place
  • No need to build backend voice infrastructure
  • Affordable and scalable
  • Apt for digital transformation

This is a good solution for companies looking to migrate their communications to the cloud — but don’t want to change too much.

UCaaS vs CPaaS: Choosing the Right Communication Model for Your Business

So, what model should you choose?

When choosing a model for your business, consider your communication needs and goals. Do you want a brand-new system or simply upgrade your existing one? Do you need a solution for internal collaboration, improving caller experience, or both?

With UCaaS, you get an all-in-one platform with multiple functionalities.

And with CPaaS, you can customize by picking desired features.

Here’s an overview of the differences between UCaaS and CPaaS and how they support business communication systems:

UCaaS CPaaS
1. Software One-stop platform Customizable; pick and choose
2. Flexibility Complete software that makes customer handling fast and convenient Bring in different communication tools based on their needs
3. Compatibility Used as a whole; cannot be easily fragmented Easy to integrate and works with other services and applications

Choosing a solution for your business depends on your communication needs. Research different providers and cloud telephony solutions to determine what works best for your business.

To learn more, speak with telecom experts at Global Call Forwarding; call us at +1 (561) 908-6171 or chat with us online today!

Related: What’s the Difference Between CCaaS and CPaaS?

The Japan Phone Number Code Explained

Looking to expand your business to the broad APAC and Japanese market or establish a local presence quickly? With the right Japan phone number and service provider, you can easily achieve those goals. So, it’s important to know which phone numbers are available in Japan and how they meet different communication needs.

This article covers types of Japan phone numbers, format, benefits, and more to help you determine the best number for your business.

Telephone Numbers in Japan

The Ministry of Internal Affairs and Communications regulates Japan’s telecommunications, including phone numbers. Japan’s numbering plan details specific telecom offerings like message dial, mass calling, fixed-line, and unified number services. Additionally, this plan lists various numbers available and their general formats.

You’ll need to dial the proper Japan phone number format to connect calls successfully. The country code (also called dial-in code) for Japan is (+81) and the trunk prefix is (0). Japan phone numbers are typically 9-10 digits and include:

  • Toll free prefix or area code (usually 2-3 digits in length)
  • Exchange number (2-4 digits)
  • Subscriber number (4 digits)

Japan phone number format.

If you’re calling Japan from outside the country, you’ll need to include an exit code. This is also referred to as a dial-out code or international number prefix. The international prefix depends on the country you’re calling Japan from.

Why Should You Get a Japan Phone Number?

With a phone number from your target countries, your company can tap into lucrative business opportunities and connect with a broader consumer base. And that’s not all! Let’s take a look at the top benefits of getting a Japan phone number:

  • Expand your business to Japan
  • Increase international sales rate and lead generation in Japan
  • Emerge into new markets with minimal risk or investment
  • Establish a local presence and business network
  • Access Japan’s large customer base
  • Offer customer support and sales services in the local language and time zone
  • Test the Japanese market without having to physically relocate
  • Improve your company’s professional image and global credibility
  • Connect your remote and international teams

Types of Phone Numbers Available in Japan

There are different phone numbers available within the Japan phone number code — including mobile, local, toll-free, and special numbers. Let’s take a look at each one individually.

Local Japan Phone Numbers

Local phone numbers, also known as geographic numbers, begin with a distinct code for specific cities or areas. These numbers allow you to establish a local presence, connect with customers in high-target areas, conduct local market research, and much more. You can get local phone numbers in many major cities such as:

  • Tokyo (03)
  • Osaka (06)
  • Kyoto (075)
  • Sapporo (011)
  • Hiroshima (082)

The digit length of Japan’s area codes depends on the size of the designated area — the bigger the city, the smaller the code. For example, Tokyo’s (Japan’s largest city) area code is (03). Whereas Yamaguchi’s (a smaller Japanese region in terms of population and area) area code is (0839).

Local Japan phone numbers are available to those located in Japan and businesses overseas. Businesses located outside of the country can purchase a local Japan number from a virtual number provider. Virtual local numbers enable your business to scale globally without relocating or opening new offices. So, your company avoids increased overhead costs — making it a more cost-effective solution than traditional landlines.

The format for Japan local phone numbers is: +81 (03) xxxx-xxxx *

*Tokyo area code (03)

Mobile Japan Numbers

Japan mobile numbers start with (090), (080), or (070) codes that include the country’s trunk prefix. Most of Japan’s large population own smartphones or mobile phones, which typically include SMS and instant messaging features among other capabilities.

Mobile Japan phone numbers help businesses create an omnichannel service by offering SMS contact methods as an alternative to calling. So, your business appeals to different consumer preferences, making your business more accessible and easy to reach.

The format for Japan mobile phone numbers is: (090) xxxx-xxxx

Japan Toll-Free Numbers

Toll-free numbers in Japan typically start with (0120), (0531), or (0088) prefixes. Japan toll-free phone numbers work identically to all other toll-free services. They are completely free for customers to call and easily recognizable. Additionally, these numbers allow you to expand to new markets and build an international business network cost-effectively.

Japan toll-free numbers are not accessible to customers in other countries since they are country-specific. However, your business doesn’t need to be located in Japan with a virtual toll-free number. You can simply forward your incoming toll-free calls to any of your global offices. This makes it easy for your business to connect with international customers and business contacts as well as offer 24/7 customer support services.

The format for Japan toll-free phone numbers is: (0120) xxx-xxxx

Special Numbers in Japan

Special numbers in Japan guide callers to emergency, operator, directory, and other phone services. These numbers are only 3 digits long, making them easy for callers to remember and dial quickly. Special numbers are usually created and managed by each country’s telecom regulator or governing entity.

Here are some examples of Japan’s special phone numbers:

Emergency Services Operator and Special Services
110 – Police 100 – NTT operator
118 – Maritime emergencies 115 – Telegram services
119 – Ambulance, Fire brigade 117 – Speaking clock
171 – Earthquake assistance 177 – Weather forecast

Ready to Get a Japan Phone Number?

If you’re ready to get a Japan phone number, start by looking for a reliable phone number provider that offers services in your target markets and price range.

Global Call Forwarding provides Japan virtual phone numbers with quick activation times and access to advanced communication features. Our long-term relationships with local and global Tier-1 carriers help us deliver virtual phone numbers with affordable pricing and high voice quality.

Looking for a phone number in a different country? We have numbers available in over 150 countries.

To get a Japan phone number or learn more about these services, speak with our dedicated representatives at +1 (561) 908-6171 or chat with us online today!

A Guide to Remote Working for Businesses

Work-from-home business models are on the rise now more than ever. While this is mainly due to the pandemic, it is not the only motive. Even before 2020, remote working for businesses was a growing trend, as it has benefits for both your business and employees. This remote working guide will help you seamlessly transition your business and teams to a remote work setting.

In this guide, we will cover:

Learn How to Successfully Manage a Work-From-Home Team

There isn’t one universal remote team management policy or approach that works for every business. In fact, there are many things to consider when switching to a work-from-home environment. In this remote work guide, you’ll learn how to create your own personalized remote work policy and management style.

What is Remote Work?

Remote work gives teams the freedom to work from anywhere except in the traditional office environment. Some businesses employ fully remote teams, a hybrid model, or a mix of in-office and work-from-home teams.

Is a Remote Work Model Right for Your Teams and Business?

Because of the pandemic, your business might be forced to work from home. However, if a choice is involved, it is essential to consider if remote team management is suitable for your company.

When deciding to transition to a remote work model, assess whether or not your company is eligible. Take into account the industry you’re in and the type of business you conduct. For example, a hospital could not operate on a work-from-home system, but a marketing firm could. Additionally, think about the jobs crucial to running your company and what they would look like in a remote setting. This will help you determine if it’s a good option for you and your team.

Pros and cons of remote work in 2022.

Evaluate the Pros and Cons

Remote working for businesses can be mutually beneficial in many ways. But, as with all things, it is crucial to consider the challenges as well. Let’s look at how some businesses can benefit from a work-from-home setup, along with the challenges.

Benefits of Remote Work for Business

Boosts Employee Retention – A flexible work environment with clear boundaries increases work-life balance and reduces burnout. The work-from-home model also improves employee health and wellness by allowing them to deal with physical and emotional needs as they arise. From choosing the right standing desk to creating a distraction-free environment, employees will surely become more productive.

Cost-Effective – A fully remote or hybrid team reduces business operating and overhead costs, such as real estate bills, janitorial fees, IT expenses, and more. Certain employees are even willing to take a pay cut if they can work from home.

Expanded Talent Pools – When hiring, you are no longer restricted to a certain area or location. With this newfound hiring freedom and a global recruitment process, hire an employee with the exact qualifications you’re looking for, even if they are not in the same city.

Challenges with Remote Working for Businesses

Isolation – The number one complaint with remote work is loneliness. Without the informal social interactions at the workplace, employees can lose a sense of belonging. Try to make time for individual employee check-ins or consider virtual team-building exercises.

MiscommunicationRemote team communication relies heavily on virtual methods like email and chat. This increases the chances for misinterpretations of jargon, tone, and words with similar spelling. To avoid this, try to write how you speak, ask for clarification, and refrain from too much self-editing.

Potential Security Risks – The shift from in-office working to remote working for business increases the possibility of security risks. Communication and tasks are entirely online, leaving the data prone to leaks, hackers, and breaches. Consider implementing a BYOD policy or technology policy and setting up two-factor authentication for company documents and accounts.

Getting Started with Work-from-Home

So, how can you set up your business and employees to successfully work from home? There are a couple things to keep in mind, such as:

  • Creating a remote work policy
  • Investing in cloud-based technology
  • Implementing best practices for remote team management
  • Onboarding employees smoothly
  • Establishing a supportive work culture

Let’s dive in!

How to Set Up a Remote Work Policy

Creating a policy specifically for your work-from-home team can help your employees transition into the new work dynamic. It’s important to establish a basic remote work guide with a FAQ list for your staff. Make sure to include the following:

  1. Determine work schedules – Clearly identify a start and end time. Give employees a time frame or specific time they should be available for incoming emails, calls, and tasks. If your company opts for flexible scheduling, explain how your employees report their hours or completed projects. You might need a project management system to enable this.
  2. How you will measure productivity – If using time to measure productivity, think about how you will track your employee’s time. If you decide to use task completion as your measurement instead, are you looking for output quality or quantity? What does good or quality output look like? The clearer you are, the better your employees will understand what to aim for.
  3. Tools for tech support – Since remote work is done almost entirely online, give your team resources and tools for support and troubleshooting. Build a remote working guide that summarizes the basics of each platform you plan to use. In your guide, include things like when employees should use certain programs or how to keep their devices secure. Here is where your BYOD or tech policy will prove helpful. Some equipment or software might be completely new to your team–so make sure they feel supported as they adjust.
  4. General policy rules – You may already have general policy guidelines for your workforce. However, some policies might need clarification when remote working. For example, what do vacation days and sick days look like for your remote team? By updating your policy to accommodate remote teams, you set clear boundaries and create a seamless transition from the in-office environment.

How to Prepare with Remote Tech

Remote working for businesses is possible mainly due to cloud-based technology. You must provide the necessary equipment for your team to succeed. This, of course, includes hardware like desktop computers and a network connection. But, it also includes cloud-based software programs. With all the different platforms available for communicating, managing projects, etc.– you can find the perfect virtual business option for your work-from-home team.

remote work

Online Communication – Since remote teams interact entirely online, it’s a good idea to provide several different methods of business communication:

  • Email – Great for sharing files and keeping a record of written communication. The most popular email platforms for businesses include Gmail and Outlook.
  • Instant Messaging – Great for quick written responses. It also reflects in-person communication more than email does. Google Chat and Slack are just some options for professional instant messaging.
  • Audio and Video Conferencing – Great for team meetings, presentations, setting agendas, collaboration, individual check-ins, and more. Video calls mimic face-to-face interactions by transmitting video and audio. Zoom and Skype are among the most popular choices for video meetings. You can also use a screen recorder to keep a copy of important meetings
  • Virtual Phone Systems – Voice over internet protocol (VoIP) or cloud calling uses the internet to deliver voice calls. Virtual telecom providers like Global Call Forwarding have VoIP products that make staying connected with coworkers and customers easy. For instance, our Softphone app allows you to contact co-workers or deliver customer service from anywhere in the world.

Related: What is Remote Call Forwarding?

  • Project Management PlatformsProject management tools help your virtual teams stay organized, brainstorm ideas, collaborate, plan tasks, execute projects, and track completed assignments. Popular platforms include Teamwork, Asana, Monday.com, and so on.
  • Time Tracking Solutions – If you plan on compensating and measuring productivity based on hours, a time tracking application is essential. This software allows you to pay your employees accurately, fosters accountability, and more. Most project management systems come with time tracking software.

Remote Team Management Best Practices

After you’ve developed a policy strategy and invested in the right tech, the next step is managing your remote workers. Here are some tips to get the ball rolling:

  • Adapt and Transition
    Remote work might be new to both you and your employees. So, give your team time to adjust to their new tools, processes, and work-from-home environment. During the first couple of weeks, try to gauge your employees’ productivity levels and assign tasks accordingly. Do not try to replicate your in-office environment. Instead, allow your business and teams time to transition and adapt. This is a great opportunity to re-evaluate your team’s goals and expectations.
  • Make Communication a Priority
    Make daily or weekly check-ins a priority, especially in the beginning weeks or months. Use your remote team meetings to discuss work-related goals, questions, and tasks. For instance, you can leverage tools like Office 365 shared calendar to facilitate seamless collaboration and communication among remote team members. However, it is also important to set aside time to discuss your employees’ personal challenges in the new work-from-home environment. By showing empathy and offering support, you can address feelings of isolation and boost your team’s overall morale.
  • Create a Clear Agenda
    This applies to both in-office working and remote working for businesses. In your agenda, outline the goals and deadlines for the week or month. Also, include individual goals for each employee to keep them on track. Creating a clear, written, or visual agenda lets your team know what is expected and what deadlines are coming up. Your agenda should always be accessible to your employees, so they can reference it as needed. In general, keep the focus on your primary goal or outcome, so your employees know what to work towards.

Hiring and Onboarding Remote Employees

Remote working for business continues to become more commonplace. As such, hiring new virtual workers is unavoidable. Thanks to countless cloud-based recruiting platforms, this process is can be customized and streamlined to meet your recruitment needs.

The onboarding and training period in the employee’s journey is a critical time. The way you approach their training can influence both their impression of the company and their decision to stay long-term. Whether you choose to onboard employees using talent acquisition software or manually, to establish a proper virtual onboarding process, consider the following:

  • Outline Expectations – Communicate the fundamental guidelines and expectations of the employee’s role. Go over their specific job responsibilities, company rules, and policies.
  • Prepare Resources and Checklists – Create a plan of action and prepare an onboarding checklist before your new team member starts. Gather all the documents and resources the new hire will need to get started and make them easily accessible. Set aside time to go through the resources together. Additionally, create checklists and tasks, so the team member has assignments to work through on their own.
  • Co-Worker Connection – Establish a connection with the new employee and introduce them to the rest of the team. Include them in relevant email threads and meetings, even if they just started. Remote workers must know who they can contact with any future questions.

Establish a Supportive Remote Work Culture

It’s also essential to incorporate the fun and supportive side of the workplace into your remote team management plan. A strong and supportive remote work culture can boost your remote team’s morale and prevent feelings of isolation. You can do this by:

  • Scheduling Team Building Exercises – Without the typical in-office chats and informal communication, team members begin to drift apart. Team building exercises allow teams to bond and establish a connection. These activities boost team morale, encourage creativity, act as positive reinforcement, and improve team communication. The possibilities are endless when it comes to team-building exercises, but here are some examples:
    • Remote Bing
    • Pet of the Month (because everyone loves pets, even if they don’t have one)
    • Trivia (could be about the company, workplace traditions, or something random)
  • Promoting Collaboration – By encouraging your remote employees to collaborate, you motivate your team to connect and stay in touch. Team collaborations — such as working together on projects, asking for feedback, and brainstorming — often produce unique ideas and practical solutions.
  • Empowering Your Team – It’s easy to routinely assign tasks to your virtual team and unintentionally micromanage. However, empowering your employee to take control of a project or asking them for their opinion will go a long way. They will gain confidence, hands-on experience, and develop fresh insight.
  • Recognizing Achievements – Don’t forget to remind your work-from-home team that each of their roles is important. Make each member feel seen, heard, valued, and appreciated. This will increase their motivation, team morale, friendly competition, and more.

The Secret to a Successful Remote Team Management

It’s no secret at all–it’s communication! You will notice that business communication is given importance in almost every section of this remote working guide. Of course, it’s essential in in-office settings, but it is absolutely critical to remote work. Remote communication influences team member productivity, mentality, and, especially, success.

Want to learn how Global Call Forwarding can support your remote team communication needs? Speak with our experts today; call us at +1 (561) 908-6171 or chat online!

What is a Call Group? (Benefits, Strategies, Use Cases)

An effective call flow creates a domino effect for your business. Your caller’s experience and satisfaction, first call resolution rates, and distribution methods all improve. Meanwhile, your hold times, abandonment rates, and missed calls decrease.

But, how do you achieve an effective call management system? Enter: call groups.

Understanding Call Groups and How They Work

A call group is a management feature that routes incoming calls to a specific “group” of phone lines based on your preset rules.

This is also referred to as a ring group. You can configure this feature to include particular agents, departments, or multiple teams.

So, how does this feature work? Call groups typically trigger when callers dial a specific number or select a particular IVR menu option. Group members receive inbound calls based on the ringing strategy you set up (more on that later).

If no one is available or the call goes unanswered, you can direct the call from there. Possible end destinations include your voicemail, a backup team, or even rerouting back to your IVR menu.

Call Groups vs. Hunt Groups

The term “hunt group” also comes up when talking about ring and call groups. However, this strategy differs from the others as it “hunts” for an available agent by ringing lines one after another.

On the other hand, ring and call groups offer multiple ringing strategies. So, you can customize it to fit your team’s needs.

Why Are Call Groups Important to Your Business?

Call groups streamline your business phone system by effectively distributing incoming calls across your teams. So, your customers get support faster and reach the agent most qualified to help them – even during a call volume surge. Additionally, your employees experience a balanced workload and equal opportunity at high-quality leads. And that’s not all!

Let’s look at 9 major benefits of using ring groups:

  1. Reduce call abandonment rates
  2. Better call distribution and even workload among agents
  3. Lower hold times
  4. Eliminate the chance of missed calls
  5. Improve call management, especially for high call volumes
  6. Enhance customer satisfaction
  7. Increase first call resolution rates
  8. Ensure calls are prioritized equally
  9. Boost employee productivity

call group explanation

Call Group Ringing Strategies

Ringing strategies determine the order in which call group members receive incoming calls. In most cases, these methods help lower wait times, avoid missed calls, and distribute calls effectively among your teams. There are 4 types of ringing categories available.

Let’s take a look:

• Simultaneous Ringing – When a call comes in, this strategy rings all grouped agents at the same time. The ringing stops once the call is answered. Simultaneous ringing allows staff to address calls as they arrive.

• Sequential Ringing – Known as sequential forwarding, this strategy rings grouped lines one right after another. So, if Agent A doesn’t answer or is helping another caller, the call moves to the next agent (Agent B) in your predetermined sequence. You can decide how much time the call rings for each agent before moving on to the next.

• Cyclic Ring Pattern – Also called round-robin routing or rollover ringing, cyclic ringing distributes calls equally across your groups. This strategy starts by ringing Agent A and moves on to Agent B if this rep is busy. The cyclic pattern will continue down your list and then cycle back to Agent A until the call is answered. This guarantees that workload distribution is proportionate since each member receives the same amount of calls.

• Random Ring Pattern – As the name suggests, this strategy randomly rings lines within a call group. With this method, you don’t have to worry about creating preset ringing rules or agent hierarchies. You just input your call group phone lines and you’re ready to go.

5 Call Group Use Cases

Most businesses create ring groups for their sales, support, IT, or accounting teams to serve customers better. Since this is a highly customizable call management solution, your setup may look different. It all depends on your business communication needs. Here are some ways your teams can use call groups:

1. Connect your teams – Whether you manage local, global, or remote teams, use this feature to connect teams and agents across multiple locations.

2. Establish backup teams – In case of high call volumes, create a backup team for overflow management. This ensures that no call goes unanswered, even if all other agents are unavailable.

3. Distribute based on experience – Consider delivering calls to the most experienced agents first. Or, flip the script and direct calls to those with the least experience for more hands-on training.

4. Encourage healthy team competition – Distribute sales calls simultaneously to incentivize your team and encourage fast response rates. Whoever answers first gets the sale! But give team members a chance to opt-out if they want.

5. Manage calls after business hours – Handle after-hours or holiday calls by forwarding them to alternate call groups.

What is the purpose of a call group?

How to Plan Out Effective Call Groups

Now that we’ve covered all the foundational information. Let’s get into how to successfully organize and configure ring groups as well as best practices for each. This way, you can gain the most benefits from this feature.

Step 1: Categorize your Staff

Think about how you’d like to organize your call groups. Do you want to divide groups by department, skill, location, or time zone? Agents can even belong to multiple ring groups. For example, Agent A is located in California and is a support team rep specializing in IT troubleshooting. So, you could include Agent A in 3 groups – the support team, West Coast time zone team, and IT troubleshooting team.

Best Practices
• Consider each agent’s level of expertise
• Opt for smaller, niche ring groups over one large unit

Step 2: Determine Your Distribution Method

Set up groups to receive calls from specific phone numbers or IVR menu inputs. Then, decide on your ringing strategy and the ringing order of each call group. For instance, if you decide on a sequential or cyclic approach, which agent will the system ring first? You can distribute calls based on availability, productivity, seniority, expertise, etc.

Best Practices
• Keep ring times between transfers short
• Pick a ringing strategy and order that speaks to your team’s strengths

Step 3: Establish Failover Strategies

If your business experiences high call volume influxes, your call groups may be flooded with calls. It’s essential to plan VoIP failover and overflow strategies if no one in a group is available. Some failover options include forwarding calls to a backup team or voicemail, providing callers with a callback option, or redirecting the call back to the IVR menu. This helps keep caller frustration low and reduces call abandonment caused by long wait times.

Best Practices
• Identify potential call flow problems, plan failover techniques accordingly
• List all available backup options (offshore call center, remote team, etc.), so you can utilize them fully

How to Set Up Call Groups with Global Call Forwarding

Once you sign up for our service, you can easily set up call groups in our online Control Panel. Here’s how to set up a call group within your Global Call Forwarding account:

  1. Log in to your Control Panel.
  2. Choose a phone service line and click on Settings.
  3. Select Call Forwarding from the horizontal menu and click Advanced Routing.
  4. Click on the orange Go to Rules button.
  5. Click the green Create a New Rule button. Add the description and select your desired days and times.
  6. Select Forward All Calls and add your preferred call group phone numbers.
  7. Then, choose your ring strategy under the Call Method section, either Sequential, Simultaneous, or Random.
  8. Click Save Rule.

Optimize your Incoming Call Flow with Call Groups

Choosing the right provider for your business’ communication needs makes all the difference when it comes to call management. Global Call Forwarding can help you optimize your incoming call flow through our online control panel.

Want to learn more about call groups from Global Call Forwarding? Speak with our representatives today or contact your account manager. Call us at +1 (561) 908-6171 or chat with us online!

18 Tips to Increase Call Center Sales

Do you manage a call center that specializes in selling products?

This blog was written for you! No matter what you’re selling and whether it’s inbound or outbound, this post has 18 actionable tips that are guaranteed to improve your sales call handling.

#1 Prepare for Your Call

Preparation is probably the most important aspect of call center sales.

First off, you must be prepared to answer questions about your product or service — like how it works — and have answers ready to address common objections.

You should also prepare for your call by researching the prospects that you’ll be calling. We recommend using a pre-call checklist.

But, if you’re placing a high volume of calls and can’t do your homework for each prospect, you should at least research the territories you’re calling.

#2 Nail Your Greeting

A good opener can delight prospects and set the table for a discussion.

For inbound, you might greet callers by stating your name and the company’s name and asking how you may help them.

For example, you could say “Global Call Forwarding, my name is Luke. How can I help you today?” Remember to smile and sound enthusiastic.

Outbound might be a bit different. Some sales gurus preach about cold call openers and say that you should trick prospects into staying on the line or get them to say ‘yes’ as soon as possible.

That’s old-school thinking.

You should tell prospects who you are up-front and clearly state the reason for your call. People don’t like being deceived, and it’s better to let them decide whether they want to hear your pitch.

#3 Do a Proper Discovery to Understand Their Needs

Sales discovery is your first chance to elevate the buyer experience and build rapport. During discovery, you want to explore the challenges faced by your prospective buyer.

The best sellers start by sharing relevant insights and then ask provocative questions to dig deeply into buyers’ issues. This will demonstrate a thoughtful focus on the customer while setting the stage for you to build a strong case for the value of your solution.

Understand the buyer’s challenges to set up a value-driven sales cycle.

#4 Listen Actively

Active listening allows salespeople to build rapport, discover prospects’ challenges and goals, and overcome objections. It’s one of the most important skills for a salesperson to have.

It starts with truly listening to what prospects have to say. 

After listening to your prospect, you should repeat what you just heard back to the prospect.

You can either repeat exactly what you hear, paraphrase what you heard, or rephrase what they said to you. This will demonstrate to your prospect that they’ve been heard.

When a prospect feels that you’re listening to them, they’ll openly volunteer more information, making sales call handling much easier.

#5 Mirror the Other Person’s Communication Style

Is the other person relaxed? Or do they seem rushed?

Are they speaking in a casual tone of voice, or is their communication style more formal?

When selling in a call center, you should mirror the other person’s communication style to make them feel understood and build rapport.

Whatever their communication style might be, you must slow down and breathe. This will signal confidence, build trust, and make you someone that prospects want to talk to.

#6 Know Your Product

When you’re doing call center sales, you have to know your product inside and out.

This includes knowledge about common use cases, strong points, weaknesses, competitors, and more.

You should be able to reference this information and sound confident when doing so.

#7 Sell the Benefits, Not the Features

Most people don’t care much about your product and all of its features. In reality, they care most about what your product can do for them.

So in a call center, you should always be selling the features in terms of how they benefit your prospect.

Instead of saying that you have “XYZ feature” and just leaving it at that, you’ll want to connect how that feature will help them accomplish their goals, which you should have uncovered already through active listening.

#8 Cross-sell and Upsell

The best salespeople know the concept of “land and expand.”

Once a lead signs up and turns into an account, you can then reference your prior discovery notes to uncover cross-selling and upsell opportunities.

What other needs of theirs can you help them solve? Would their services be a good fit for other departments in their company?

#9 Practice Proper Etiquette

Practicing good etiquette is so crucial for making a good impression, but it’s almost like a lost art these days. Here are a few etiquette tips to keep in mind when you’re handling a sales call.

  • Don’t interrupt the other person.
  • Be polite; say please and thank you.
  • Build rapport.
  • Be mindful of proper cultural phone etiquette.
  • Have a positive attitude and keep your tone of voice pleasant.

If you remember these pointers, you’ll have a better chance of achieving positive results.

#10 Agree on Next Steps

Before hanging up the call, you should discuss the next steps with the caller.

First, you should ask about a timeline and when would be a good time to follow up.

Second, tell the person what you’re going to do after the call. For example, you could say “after this call, I’m going to send you an email with what we just discussed.”

Finally, ask whether there’s anyone else that should be included in the correspondence.

#11 Check-in with Prospects and Customers

To be a good salesperson and increase call center sales velocity, you’ll need to follow up with prospects. You can ask them “when would be a good time to check back in?” and then follow up with them on that agreed-upon date.

Follow-ups should be personalized and add value if you want to break through the noise.

Plenty of sales automation and sales engagement tools exist in the market, but you want to go the extra mile and add your own human touch.

Remember — people will appreciate your follow-up efforts, as long as you’re genuine and respectful of their time.

#12 Don’t Rush the Sale

Buyers can smell commission breath from a mile away. If they get the sense that you’re always trying to sell them something, they’ll label you as a pushy salesperson.

It starts with earning the prospect’s trust. You should recommend things that make the best sense for them, not for you. This means giving up revenue in the short term to land a good long-term customer.

Larger enterprise customers do not like being rushed. Instead, you should keep engagement high with lots of touchpoints and then let them make decisions according to their own timelines.

#13 Consider Call Tracking

As a call center sales manager, you should have an understanding of what’s sourcing your leads. This will help you train salespeople better in relevant topics and also prepare them to deal with people from different regions.

We recommend that managers in a call center reference call tracking to understand the types of callers that are coming in and what those callers might be looking for.

#14 Ensure the Call Quality is Good

Sales prospects in a call center will likely hang up or form a negative impression of your business if they can’t hear you clearly. This might happen if you’re using a low-quality phone service provider.

Your business VoIP provider should be able to give you basic call quality stats.

#15 Listen Back to Your Sales Conversations

The best way to get better at sales call handling is through repetition. It’s like riding a bike – there’s only so much you can learn by reading. You have to learn some things by doing.

 But, there needs to be some kind of feedback loop to maximize those practice reps.

Top salespeople and teams are constantly learning from past experiences. This means listening back to sales conversations that went well, along with sales calls that didn’t go so well.

Then, you can improve your performance.

#16 Make Sure it’s Easy for Callers to Get Where They Want to Go

How many times have you abandoned a call because you didn’t want to deal with an annoying voice menu? Especially these days, a lot of people just want to speak with a real human.

So, call center sales managers should make it easy to navigate their business phone system and get to the right place.

If you have an IVR, keep it to under three levels.

#17 Minimize Wait Times

On the same topic, callers don’t want to wait on hold for a long time for their sales call to be handled.

You should do regular forecasting and ensure that you have enough call center agents on hand.

Make sure that you have the right tools and staff in place to manage high call volumes.

#18 No Scripting, But Talk Tracks

For more complex sales, talk tracks are better than call center scripts.

For example, you want to make sure that your reps ask certain questions to uncover specific things and mention certain things in each call.

Call center scripting is still effective for smaller, transactional sales. Just make sure that you’re following best practices.

Three 9s and Above: Guide to High-Availability Infrastructure

When purchasing cloud services online, you might come across numbers like 99.999% uptime or 99.9% uptime. And as far as uptime goes, “99 point anything” should seem reliable enough. After all, it’s so close to 100%, so how much can it really be lacking? And what do those extra nines mean?

It’s a lot more than we think. To put it in perspective, 99.9% adds up to more than 8 hours of downtime a year, while 99.99999% adds up to only 3.15 seconds a year. Let that sink in for a minute.

Depending on your business, you may need a high-availability setup with little to no downtime. To determine what that looks like, we put together a guide to high-availability infrastructure to help you understand the specific differences between three 9s, four 9s, and five 9s.

Let’s dive in!

Understanding the 9s: Three 9s vs Four 9s vs Five 9s

Most service providers — including telecom providers — guarantee a certain percentage of uptime. This is also known as a Service Level Agreement (SLA). Uptime refers to the time a machine or system is in operation and actively working. Downtime, then, is when the machine or system is inactive or unavailable for use.

Downtimes can occur for a few different reasons:

  • Electricity or internet outages
  • Moving devices and equipment around
  • Devices or equipment break down
  • Natural disasters
  • Updates and maintenance
  • Hacking or cyberattacks, and so on.

And if you don’t have a valid disaster recovery plan in place, downtime can lead to significant service interruptions. This means your teams cannot complete tasks or communicate with each other. When your business is not accessible, you will lose out on providing reliable customer service.

To combat this issue and reduce potential downtime, it is recommended that businesses build voice redundancy (failover and backups) into their systems. One way to do this is by incorporating high-availability infrastructure and services.

high availability guide

What is a High-Availability Infrastructure?

High-availability infrastructure is designed to provide a level of operational performance and uptime that is higher than normal within a set time period. In simpler terms, high availability (HA) creates reliable systems that continue to operate with little to no downtime.

What does this look like?

A high-availability infrastructure is created by using clusters of servers — with failover options in place — to monitor each other. This way, if one server fails, the backup server will activate. It restarts applications that were active on the failed server and gets everything up and running again.

A chart that high availability infrastructure and design.

Basics of High-Availability Infrastructure

One of the foundations of creating high availability is eliminating single points of failure — an element of the system that, if it fails, causes everything in the system to fail.

To eliminate various single points of failure, most high-availability architecture look something like this at the base level:

  • Traffic load is balanced between multiple servers with a load balancer. This way, when one server is offline, traffic is sent through the other server.
  • Two load balancers provide additional support. This way, if one load balancer fails, traffic can failover to the other one.
  • Since failover to a load balancer involves a Domain Name System (DNS) change, you may experience downtime. Solve this by adding a tool for rapid IP remapping. An Elastic IP can easily balance traffic between load balancers.

basics-of high availability infrastructure

Understanding the 9s: Three 9s vs Four 9s vs Five 9s Uptime

So, what do the 9s have to do with anything? The 9s determine the amount of availability. In other words, three 9s availability or five 9s availability is the percentage of time a network or service is accessible to a user in a given period, usually a year.

During that period, your service will experience high uptime, while the remaining 0.0001% is the downtime you may experience.

Here’s a table comparing the different uptime percentages and how much downtime you might experience:

A chart that compares four 9s versus five 9s availability.

99.9% vs 99.99% vs 99.999% Uptime: What Does Your Business Need?

Now, 100% uptime is rare with complex systems. So, most services — cloud services in particular — will offer between 99% and 100% uptime.

Shouldn’t 99.9% uptime be enough?

In theory, yes, 99.9% uptime should be reliable enough. But as you can see above, it will still lead to about 3 days of downtime a year and almost a full day (21 hrs) per quarter.

But the uptime your business requires depends on your systems and service demands. So, the real question is…

How much downtime can you afford?

And can you add additional failover options in place to make up for that downtime? When deciding what high-availability infrastructure should look like for your business, consider these questions:

  • How will my customers react if my service is down for 5 – 10 minutes? 1 – 3 hours? 12 hours to a full day?
  • What percent of revenue will my business lose at those same intervals?
  • Can I afford the costs of complex infrastructure?
  • How does the value compare to the risks that come with additional complexity?
  • Do I have the right people working to manage and scale the project?
  • Do we have an updated incident management process and a disaster plan for when systems are down?

What 99.999% uptime means for your business?

The industry recognizes 99.9% and above as good and reliable uptime. But when you compare 99.9% vs 99.999% — it is safe to say that anything above the five 9s (99.999%) is excellent uptime and availability. This is because the most downtime you will experience in a year is a meager 5 mins.

How Do You Achieve a High-Availability Business Phone System?

There are 2 ways to create a high-availability infrastructure for your business phone system with high uptime:

1. Choose the right providers

Find a provider that has high availability or multiple layers of redundancy built into their systems.

When choosing a cloud telephony provider, ask about:

2. Set up redundancy in-house

Build geo-redundancy into your VoIP system and set up failover capabilities. Some ways to do this include:

  • Add mission-critical applications and services within your network.
  • Ask your in-house IT and operation teams to manage backup solutions, such as using additional hardware and equipment to mirror main systems.
  • Buy equipment that is easy to use, repair, and update.
  • Organize teams, agents, and call groups to function as backups.
  • Automate wherever possible and monitor quality and performance.
  • Consider hosting systems and teams in multiple geographic locations.
  • Use advanced call routing strategies to forward calls to secondary destinations if the primary destination is unavailable. Failover forwarding, sequential ring, and simultaneous ringing will help you achieve this.
  • Test backup and disaster recovery plans.

How Can Global Call Forwarding Help?

Global Call Forwarding offers 99.999% uptime through our high-availability and highly-redundant global network. We can maintain this level of availability and reliability because of a few different reasons:

  • Multiple geo-redundant data centers spread globally
  • Decades of industry expertise
  • Long-term relationships built with local and global Tier-1 carriers, and more.

Find out if we are a good fit for your business by speaking with our telecom experts. Call us +1 (561) 908-6171 at or chat with us online today!

How to Set up SIP Trunking in the Cloud

Modern business communication continues to move away from traditional, on-premise PBX systems in favor of cloud-based ones. As a result, SIP trunking is standard practice in most business networks. SIP trunking in the cloud offers businesses more reliability, flexibility, and control. For instance, you can self-manage and set up cloud SIP trunks on your own. This allows you to quickly port new numbers and make changes to your service according to your business needs.

Configuring Cloud SIP Trunks

More and more companies choose cloud-based services like VoIP for their communication network. And VoIP cannot work without a SIP trunk configuration. To set up trunks, you can either collaborate with your service provider. Or, do it yourself. In this article, we will embrace the do-it-yourself mentality and help you get started with SIP trunking in the cloud.

SIP Trunking Recap

If you’re new to cloud SIP trunks or need a refresher, let’s review the basics of how SIP trunking works.

SIP, or Session Initiation Protocol, is a signaling protocol that makes SIP trunking and VoIP calling possible. SIP trunking uses this protocol to deliver calls over the internet. It doesn’t require a physical connection, unlike traditional phone systems. So, you can easily integrate cloud SIP trunks into your IP-PBX or VoIP systems.

A cloud SIP trunk acts as a virtual phone line and includes multiple channels. One SIP channel is equal to one inbound or outbound call. SIP trunks with multiple channels will enable you to make and receive multiple calls simultaneously.

5 Cloud SIP Trunking Prerequisites

Before we dive into setting up SIP trunking in the cloud, there are a few factors to consider for a smooth integration:

  • Internet access – Since this service needs a network connection to function, it’s no surprise that internet access is a top priority. Check that your internet is strong and stable. If you have business applications adding to network traffic, try dedicating a circuit or separate virtual LAN (VLAN) solely for your SIP traffic. This allows your cloud SIP trunks to operate at peak performance by receiving uninterrupted internet.
  • Proper bandwidth – Insufficient bandwidth contributes to many common SIP problems. Bandwidth affects your internet upload and download speeds – which in turn affects your SIP call quality. The minimum bandwidth speed for one SIP channel should be 100 kbps.
  • SIP compatible device – You may have a PBX system already in place at your office. But, SIP trunks cannot connect to a legacy PBX without needing extra hardware or IP capabilities. Before setting up, ensure you have the proper hardware (IP-PBX, VoIP devices, softphones, etc.).
  • Total SIP channels needed – Since one SIP trunk holds unlimited channels, you can conduct business using only one trunk. But, you’ll need to add SIP channels for all calls happening at any given time. For example, 10 simultaneous calls require 10 channels. To understand how many channels your business needs, calculate the maximum amount of concurrent calls you receive at any given time.
  • Account details – Gathering information beforehand might make your setup process more efficient. Remember that the information needed to configure cloud SIP trunks might vary between providers. When setting up SIP trunking in the cloud, you need your VoIP account credentials (user ID, SIP domain, password), VoIP phone number, provider’s IP address, and your IP address.

A diagram of cloud sip trunking configuration.

Setting Up SIP Trunks with Your PBX System

Cloud SIP trunks do not require any on-site installation, unlike traditional PSTN. Instead, you can manage your trunks through your IP-PBX or provider’s online interface.

Many businesses use open-source PBX systems as they are free and fully customizable. Top open-source PBX solutions include:

  • Asterisk
  • FreePBX
  • Elastix
  • 3CX

We have helped many customers connect our SIP trunking service with their own or third-party PBX software. Call us or chat with our experts to find out how!

How to Set Up SIP Trunking in the Cloud

When configuring cloud SIP trunks, things like menu options, order of steps, and required credentials all depend on what PBX software you’re using. So, processes might vary from platform to platform. But, let’s review some general steps:

  1. Connecting your PBX and SIP Service
  2. Adding Desired Number of Channels
  3. Upgrading Legacy Systems

1. Connecting your PBX and SIP Service

In your PBX software, find and select the “add trunk” option to connect your PBX to your VoIP service. Then, name your trunk and enter your VoIP phone number. You’ll also need to authenticate (sometimes referred to as a register string) your trunk by entering your VoIP account credentials. Most cloud SIP trunks will not activate until you complete this step since it secures your trunk. Additionally, your PBX might display an option to change your caller ID.

2. Adding Desired Number of Channels

Your PBX software may also require you to input the maximum number of preferred channels. Check with your VoIP provider for the number of channels they offer within a trunk (GCF: 10). You can also add channels through your provider based on your business needs.

3. Upgrading Legacy Systems

If you don’t have an IP-PBX, you can purchase a VoIP gateway to enable your legacy phone system with SIP capabilities. This option demands additional hardware and setup with the help of your service provider. Additionally, you can use a softphone to make and receive calls. This option only requires you to enter your SIP credentials and set up call forwarding rules in our control panel.

Don’t worry if you’re still having trouble setting up your SIP trunk! Our 24/7 tech support team can help you use our SIP trunking service with your existing PBX systems and VoIP devices.

Best Practices for SIP Trunking in the Cloud

To get the most out of your cloud SIP trunking system, follow these best practices:

  • Prioritize voice data traffic – Quality of Service (QoS) controls the prioritization and distribution of bandwidth on your server. Giving priority to voice traffic ensures that your service operates at its full potential. It also helps reduce call quality problems like delays, latency, packet loss, and dropped calls.
  • Maintain software updates – Make sure your software is up-to-date and consider turning on automatic updates. Updated software increases system efficiency and sometimes gives you access to new features.
  • Use Ethernet – You’re free to use Wi-Fi for internet access. However, Ethernet provides your network with increased internet speed and an overall more stable connection. Consider switching to Ethernet wherever possible.
  • Firewall restrictions – Although a firewall secures your network, it may restrict your cloud SIP trunks from functioning properly. To avoid this, whitelist your providers’ IP addresses. And, make sure your firewall and PBX ports are open according to your provider’s recommendations (GCF ports: 10,000 – 60,000).
  • Keep SIP info private – Try to keep your SIP credentials and login information secure since it provides access to your network.

Set Up Cloud SIP Trunking with Us!

While setting up SIP trunking in the cloud on your own is possible, it may be challenging for some. This is when having a dedicated and reliable provider with a responsive customer support team comes in handy. Our telecom experts can help provide you with the necessary info and support for your specific PBX system.

Contact us to help set up cloud SIP trunks at +1 (561) 908-6171 or chat with us online.

Expand Your Global Voice Coverage with Hard-to-get Phone Numbers

Part of growing your business means expanding to regions beyond your country. This can come with its own challenges — restricted access, strict investment laws, unreliable phone service, and more.

But with Global Call Forwarding as your business phone provider, you can bypass those challenges and easily enter new markets. Start building your global network of customers, suppliers, and vendors simply by using international virtual numbers.

Communicating with International Customers

There’s significant potential in emerging markets — specifically, in BRICS (Brazil, Russia, India, China, South Africa) and Next Eleven (N-11) countries (South Korea, Mexico, Indonesia, Turkey, Iran, Egypt, Nigeria, the Philippines, Pakistan, Bangladesh, and Vietnam).

Most providers only offer coverage in the USA and Canada. While other services only cover major English-speaking countries like the US, Canada, UK, and Australia. They fail to provide uninterrupted global voice coverage in other parts of the world, namely Asia Pacific (APAC) and the Middle East and North Africa (MENA) countries.

Additionally, some countries aren’t well-established or politically stable. As a result, reliable phone service and global connectivity are hard to come by. This may make it even harder to connect with potential customers or provide necessary services in these regions.

Not to mention, traveling is difficult due to international restrictions and the ongoing global pandemic, further delaying your business growth.

All of this, coupled with a limited-coverage telecom company as your provider, might lead you to miss out on global business opportunities.

Expanding Your Phone System’s Global Coverage

As a global IP network owner, Global Call Forwarding can directly connect you to 160+ countries across the world. And our global coverage is not limited to just the US and UK or only English-speaking countries.

We provide reliable voice coverage in over 160 countries, covering more than 90% of the global economy. You can get phone numbers in these countries to establish a virtual presence. And use our service for all your global telephony needs. Simply integrate our service with your current phone system, and you’re good to go!

We even offer communication solutions and coverage in hard-to-reach areas, such as certain parts of South Africa, the EU, and Asia. Our FlexDial solution works as a regional trigger to make it easy for local customers to contact your business, wherever it is located.

Get Global Phone Solutions Today!

Don’t wait to take your business to the next level. Telecom experts at Global Call Forwarding can help you identify communication solutions that will meet your needs and budget. Call us at +1 (561) 908-6171 or chat with us online!

What is CPaaS? Communications-Platform-as-a-Service Explained

The Communications Platform as a Service (CPaaS) market has seen explosive growth since 2020.

Dozens of new industry use cases emerged as a global pandemic forced businesses to shift away from in-person communication toward digital interactions.

As a result, IT departments now require more easily maintained, customizable, and reliable network systems to power business communications. So, many IT infrastructure professionals are turning to CPaaS.

But what does CPaaS mean in layman’s terms? And how can your business use a CPaaS platform and APIs to improve communications in 2024?

CPaaS Definition

CPaaS stands for Communications Platform as a Service. It’s a platform that enables businesses to add real-time communications (like voice, video, and SMS) to their applications.

A communications platform is made up of several key components:

  • Voice, video, and messaging features
  • Cloud-based delivery model
  • Fully programmable and customizable communications APIs

The acronym might sound confusing, but CPaaS is basically just a set of communications APIs offered as a service.

In layman’s terms, CPaaS is a set of programming rules that allows businesses to program voice, video, and messaging functionality.

Developers can use these rules to add and remove communications features as they see fit.

With a CPaaS platform, there is no need for companies to build their own networks and backend voice infrastructure. They can just tap into a reliable, prebuilt network.

What is a CPaaS Provider?

A CPaaS provider offers application programming interfaces (APIs), code snippets, and web interfaces for businesses to add real-time communications channels to programs.

Essentially, CPaaS providers serve up cloud-based platforms for businesses to set up a complete cloud phone system with all the necessary bells and whistles.

Developers can choose from a range of features like voice, video, SMS, fax, and more to add to their communications systems. You can add these features through an online portal or via code.

CPaaS providers continue to improve their APIs, product documentation, and in some cases, software development kits. They also provide support and product documentation to ease the development process.

Types of CPaaS Providers

There are different types of CPaaS providers that you can choose from, depending on the needs of your business.

API Providers

These are pure software companies that leverage other telecommunications networks. They’re a great choice for businesses with simple telecom requirements that just need to deploy a solution quickly. But they’re not ideal when you need to achieve massive scale or build highly customized features.

API Providers that are also Network Owners

Another type of CPaaS provider is the telecom network owners that built APIs to complement their proprietary networks. This is an ideal CPaaS provider as you can use their networks and APIs to tap into large-scale and low costs.

The Big Telecom Giants

You’ve probably heard of the legacy telecom companies like AT&T, Sprint, Verizon, etc. They provide voice services and phone numbers. But, they’re not technically considered CPaaS providers.

How Big is the CPaaS Market?

CPaaS was a $5.9 billion market in 2020. It’s projected to surpass $29 billion by 2026. Obviously, the CPaaS market is already massive and growing quickly.

As enterprises transform their digital infrastructure and migrate operations to the cloud, this market is expected to grow.

However, the market is fragmented with a few major players dominating the market.

How Does CPaaS Work?

Communications APIs are at the heart of any CPaaS.

APIs are intermediaries that allow different applications to communicate with each other. In the case of CPaaS, your business would use these APIs to connect your software and applications with our backend telecommunications network.

To take full advantage of CPaaS, you would need developers with experience using APIs. You also need software and business systems that are capable of interacting with API endpoints.

However, CPaaS can also work through an online interface for businesses that don’t have developer resources. They can access communications features and implement those features with no-code or low-code.

CPaaS Examples

Here are the most common examples of CPaaS.

  • View available phone numbers and order numbers through an API or web interface.
  • Synchronize call detail records and recordings from a CPaaS provider with your own business systems via API.
  • Dialing a phone number and making a call through a softphone or PBX.

A good CPaaS solution should help you fulfill the communications needs of your business through:

  • Product and API documentation.
  • Code samples.
  • Code libraries for various platforms and languages.
  • Software Development Kits (SDKs)
  • Developer and customer support

Before choosing a provider, you’ll want to see real-life examples, API documentation, potential use cases, and a demo of how it works. This will help make sure you have the right solution.

Key Functions of CPaaS

We explained how CPaaS works above, but it’s important to get a better idea of its key functions. Here are some of the key functions and features you can access with CPaaS:

Outbound calls

Businesses can use CPaaS to access outbound calling and outbound call center functionality. CPaaS providers offer various APIs that enable outbound calling through business applications.

Essentially, your developers would embed code into your apps and business systems for calls.

Click-to-call is one of the major functions in this regard. With CPaaS, you would have the ability to make outbound calls, either by clicking on a phone number or clicking a call icon.

Inbound call routing

Inbound call routing is one of the main CPaaS features. With CPaaS, you can access virtual number inventories and provision numbers instantly.

Also, you can use CPaaS to customize how inbound calls are routed within your business. If you want to divert calls to a voicemail after-hours or ring multiple users at once, CPaaS makes that possible.

WebRTC calling

WebRTC is a newer technology that enables real-time communications over a web browser. CPaaS lets you tap into the power of WebRTC to receive and make calls over the internet.

Number masking

Number masking is a common CPaaS feature. Basically, you can hide or “mask” your caller ID to keep users’ identities secret. Ride-sharing and delivery apps use number masking, but many sales and customer support teams also mask their calls to increase response rates.

SMS & MMS

SMS is one of the key CPaaS features. The communications APIs can enable SMS and MMS to be embedded within your business tools. This makes omnichannel communication with your customers possible.

With this omnichannel functionality, employees and users can collaborate with each other and communicate with customers however they choose.

Video

CPaaS enables developers to embed video into their applications and software programs. Users can initiate video chats through native applications.

Not all providers offer video through their communications platform. But video is becoming more important as businesses transition to remote work and telecommunications.

Social media messaging

Social media is a preferred communication channel among younger generations. It’s great for customer engagement.

With CPaaS, your business can build multi-channel customer experiences on social media. For example, you can use social to chat with customers, send files, and check message receipts.

Benefits of Communication Platforms as a Service

CPaaS offers many advantages that make it a preferred choice among modern businesses.

For one, businesses that leverage CPaaS don’t need to build their own backend VoIP infrastructure. Instead, they can tap into an existing high-availability network maintained by their CPaaS provider.

As a result, the startup costs are much lower and less development-intensive.

Second, CPaaS lets you scale up and down as needed. You can add or remove phone numbers and communications features through your code. Compared to managing physical telecom hardware, CPaaS is much easier.

Finally, CPaaS uses a cloud-based delivery model that is highly redundant and incredibly reliable. You’ll never have to worry about major outages and downtime.

Common Use Cases

CPaaS has tons of use cases across a myriad of industries. The potential to enhance your business communications is practically limitless.

Some of the common use industries include contact centers, hospitals, educational institutions, and financial services companies.

CPaaS vs UCaaS vs CCaaS

In the last 20 years, Software as a Service (SaaS) has become increasingly popular as a software delivery model. SaaS is centrally-hosted software that is licensed on a subscription basis.

Along with the increasing popularity of SaaS, Communications as a Service (CaaS) has emerged as a popular option. Rather than businesses building their own communications systems from scratch and hosting their own infrastructure, they can tap into an existing communications platform on a subscription basis.

Some popular types of communications as a service are CPaaS, UCaas, and CCaaS.

This jargon might seem confusing, but it can be summarized pretty easily:

  • UCaaS is a one-stop platform that is mainly designed for internal collaboration. Everything, from video conferencing to voice and SMS, is pre-built inside a single environment.
  • CCaaS stands for contact center as a service. It is intended for businesses to communicate with their customers and provide support.
  • CPaaS lets businesses pick and choose which communications features they want. Developers can integrate cloud telephony and message into their existing applications a-la-carte.

Related: CCaaS versus CPaaS: What’s the Difference?

Talk to one of our telecom experts today or give us a call to learn more about CPaaS.