Category: Tech

When you have a mobile phone connection, you know you’re going to have to resort to calling customer service at some point. It could be for information related to your account or for help with an issue, but what you always seek from your wireless carrier is prompt and accurate service. However, when it comes to customer service, mobile carriers usually rank the lowest out there.

Mobile service providers have earned a bad name for their lousy customer service. Poor network and high tariffs aside, mobile service providers are often known to be rude and ill-tempered. Although, that scenario seems to be changing, as mobile companies are realizing the competition. Many have been upping their game in order to retain customers.

Every year, mobile providers are ranked according to the quality of customer service they provide. The ratings keep changing every year, based on the feedback from customers. This year’s survey proves that humans are still more popular than AI-powered robots. Mobile companies, who use robots or other means of automatic customer service, are found to be artificial and less personal by customers. As a result, they tumble in the rankings.

Let’s take a look at the five mobile companies ranked from best to worst according to customer service.

1. Verizon

Verizon is one of the largest mobile carriers with over 147.2 million subscribers. What makes this company so highly rated is its network coverage and reliability. Aside from that, Verizon ranks as having the best customer service among all major carriers. Online support, social media, and phone communication are some of the areas aced by Verizon. They also have a vast range of online resources that answer all questions customers may have about a phone or service.

2. T-Mobile

The country’s third largest mobile carrier right now, with over 73.9 million subscribers, T-Mobile is a strong contender to Verizon. Not only is the service fast and reliable, but the customer service is also decent. The customer service representatives are prompt and helpful, but there are a few issues that keep the company from the top spot. The links to helpful resources on the website are hard to locate, and the representatives often make their responses difficult to understand.

3. AT&T

What made AT&T tumble on the list is the use of automated operators. Customers prefer talking to a human being, and their use of AI automation tools are deemed too artificial by customers. To their benefit, AT&T has a website full of helpful resources where customers can find answers to questions. AT&T is one of the strongest mobile carriers in the country, with over 136 million subscribers.

4. Cricket

Cricket is one of the best prepaid carriers when it comes to customer service, owing to a very helpful website. It is also one of the few carriers to provide an online chat system. Cricket is also responsive – albeit, brief – if you ask questions on social media.

5. Sprint

Finishing at the fifth spot is Sprint, with over 60 million subscribers. In terms of customer service, the company is helpful, responsive, and easy to reach, both through email and on social media. What keeps it from the top spot is the fact that Sprint representatives are known to continuously provide inaccurate information.

The Importance of Customer Service

Customer service forms an essential part of every business. But not every business thinks “the customer is always right.” Not every company is concerned with customer satisfaction, yet it’s those who don’t put profit over the customer’s experience are the ones who ultimately succeed in this competitive market. Consider Verizon’s success in being the most popular service provider.

Any business that is serious about succeeding knows the importance of solid customer service. It’s about treating your customers like one of your own. Top-notch customer service just doesn’t happen when your only aim is extracting more money from your customers. It happens when you go out of your way to provide your customers with a little extra every time.

There are a number of reasons why customer service is so important to a business. Some of them are:

Customer retention is less expensive

Compared to customer acquisition, retaining customers is far less expensive. There are a number of expensive strategies involved in generating new business, but existing customers can easily be retained by providing excellent customer service. Even if your products are expensive, your customers will stay if they get quality service. It is very hard and expensive to get new customers, and a business should do whatever it takes to retain them.

Customer service builds trust

When you hold a track record of providing great customer service, you build the reputation of being a company that values its customers. These days, people will stick with a company only if they have good reason to. If they are dissatisfied with one business, there are many others they could easily move to. As a result, businesses have to work harder to keep customers and build trust in the brand. Quality customer service could be the key to customer loyalty.

Customer service reduces problems

When customers are dissatisfied with your service, a number of problems can arise. You will get a barrage of complaints from all corners, you will probably earn bad reviews online, and even legal cases. When you provide excellent customer service, take your customers’ feedback to heart, and solve their issues quickly, there will be far less problems for your business. Customer service prevents friction between a business and its customers, ensuring both parties remain happy.

Word-of-mouth advertising

Customer service results in word-of-mouth advertising for your business, and it’s something money cannot buy. When customers have a good experience with your company, they are more likely to recommend it to others. This results in new customers for your business, who are more keen to trust your business, simply by the power of word of mouth. This proves there really is no end-point for great customer service; you have no way to gauge the long-lasting effects!

Customer service increases the life of a business

With quality customer service, a business will keep generating new customers. When a business keeps getting new customers, while retaining the existing ones, the longevity increases and the business can last for years.

It is true that mobile carrier customer service has always had a reputation for being below the mark, but with rising competition, companies have realized they need to work hard to keep their customers. Some mobile carriers have been ahead of the game when it comes to providing great customer support, and they are reaping the benefits. For others who haven’t, hopefully they will up their game in order to remain in business and alongside their competitors.

Written descriptions of telecom or telecommunications topics use technical jargon and words not in most people’s day-to-day lexicon. Therefore, the following glossary gives definitions of some of the terms most frequently used in telecom discussions as an aid to non-technical readers.

Application Programming Interface – An Application Programming Interface (API) is software that facilitates communication between two computer programs. Global Call Forwarding’s voice API gives customers an interface between their software and Global Call Forwarding’s network. The API allows customers to obtain information such as call detail records and monthly usage.

Bandwidth – Bandwidth is the data transfer rate of a network in bits per second (bps) where “bit” is a binary digit (either 0 or 1). Messaging conversations require a bandwidth of fewer than 1,000 bits per second (Kbps). Modern networks operate at millions of bits per second (Mbps) or trillions (giga) of bits per second (Gbps).

Broadband – Broadband is a term for a high-speed internet connection, usually having a bandwidth greater than 256 Kbps.

Call Forwarding – Call forwarding is a service provided by Global Call Forwarding (GCF) for the local or international toll-free numbers that it sells. When a call is made to those numbers, GCF forwards those calls to subscribers’ numbers located anywhere in the world.

Cloud – The cloud is a network of servers each having different functions. Some of the servers run applications while others store data. Cloud-based services, like Google, Amazon or Facebook, own the servers.

CPaaS – Communications Platform as a Service (CPaaS) is a cloud-based delivery model that allows organizations to add real-time communications capabilities to software and applications.

Fiber-Optic Communication – Fiber-optic communication occurs by passing light signals through optical fibers. This method of communication is favored for transmitting telephone signals, internet communication, and cable television signals because of its immunity to electromagnetic interference.

4G LTE – “4G” stands for the fourth generation of mobile data technology, and “LTE” stands for Long Term Evolution. The radio sector of the International Telecommunication Union (ITU-R) set the standards for 4G bandwidth at 100 Mbps for mobile use (smartphones and tablets) and 1 Gbps for stationary use (hotspots). Since the standards were unreachable, LTE indicates that the technology is in pursuit of the standards.

5G – “5G” stands for fifth-generation mobile networks or wireless systems, and 5G systems will provide improvements over LTE for coverage, efficiency, and reduced latency. It should deliver bandwidth over 10 Mbps for tens of thousands of users, 100 Mbps in metropolitan areas, 1 Gbps simultaneously for workers in the same office, and simultaneous connections for thousands of wireless sensors.

Interactive Voice Response – With Interactive Voice Response (IVR), a computer answers incoming calls, prompts callers for information, and forwards calls to their proper destinations. This is a free feature to businesses buying virtual numbers. The feature is programmable and customizable to suit business needs.

Internet – The internet is a network of billions of computers. Cables or wireless signals connect these computers to form the network through various service providers.

Millimeter Waves – Millimeter waves (mmWaves) have wavelengths between 10 and 1 millimeters (mm). They travel at extremely high frequencies from 30 to 300 GHz where Hz stands for Hertz or cycles per second, a unit of measure for frequency. Because of their ability to transmit large amounts of data, mmWave technology is a candidate for 5G networks.

Modem and Router – A router connects your network to the computer and wireless devices, and the modem connects the network to the internet. Many internet service providers distribute combined modem–router units to their customers.

MMS – MMS stands for multimedia messaging service, which permits the sending of messages composed of text, slideshows, videos, and single images.

Net Neutrality – Net Neutrality is a principle whereby Internet Service Providers (ISPs) must treat all data on the internet equally. They cannot discriminate or charge differently based on application, attached equipment, communication method, content, platform, user, or website. With net neutrality, ISPs cannot intentionally block, slow down, or charge money for specific websites and online content.

PBX – PBX is an acronym for Private Branch Exchange. A private branch exchange is an internal telephone network for businesses or enterprises. A number of external lines connect into the PBX, which switches calls to and from the company’s extensions.

Sequential Forwarding – After a set number of rings, this feature forwards unanswered calls to a maximum of four sequential numbers.

SMS – SMS stands for short message service, commonly known as text messages. The maximum length of an SMS text is 918 characters. However, if a message is over 160 characters, it is broken down into separate messages of 153 characters or less.

Telecommunication – Telecommunication is the transmission of content, including messages, images, and data. Electromagnetic systems, such as wire, radio, or optical, are the transmission methods. Electromagnetic systems operate because of physical interactions between electrically charged particles.

Time-of-Day Routing – Time-of-day routing forwards calls based time of receipt. For example, the feature may route calls between 8:00 am and 5:00 pm to a business number. For all other times, it may forward calls to home numbers, voicemail, or mobile numbers.

Vanity Phone Numbers – A vanity phone number is one with an easily remembered number or character sequence. For example, a memorable sequence of digits could be 1-888-888-8888. An easily remembers character sequence may relate to a business such as 1-800-TSHIRTS for a tee shirt store.

Virtual Phone Numbers – The local numbers, which GCF sells, are virtual phone numbers. They differ from standard local numbers because GCF forwards the incoming calls to phones anywhere in the world. The virtual local number gives any company a virtual office in the community where the number is located.

VoIP – VoIP stands for Voice over Internet Protocol, which is a phone service that transmits calls over the internet as opposed to transmitting through a traditional Public Switched Telephone Network (PSTN). VoIP systems are particularly attractive to companies that have under-utilized network capacity.

Web – The web or World Wide Web consists of web pages on the internet computers or servers. The code for the web pages uses Hypertext Markup Language (HTML). Universal Resource Locators (URLs) make up the addresses of the web pages. Persons that wish to visit a web page enter the URL in their internet browser, which connects to the site.

Disclaimer: We do not support robocalling through our platform. We verify the business details of each customer along with their use case. Robocalls are not allowed using our network.

Robocalling involves the use of an automated telephone message. The call is initiated by an autodialer and delivers a prerecorded message to one or a range of numbers. The robocalling technique is used for a wide variety of communications including:

Public service announcements: For example, if your water supply is about to be suspended for a period because of repairs to the water lines in your area.

• Appointment reminders: You may receive an automated message from your doctor or dentist reminding you that you have an appointment within the next 48 hours.
• Political campaigns: Sometimes political parties will send out automated messages giving information about their incumbent.
  Opinion polls: Robocalls may be used for opinion polls by political parties to help them with their campaigns.
• Marketing: Sometimes companies use robocalling for marketing within the public sector.

Depending on the type and purpose of the robocall, it may enable interaction with the recipient either through voice or keypad activation. Sometimes there may also be interaction with a human representative during part of the call.

The Laws Governing Robocalling

In October 2013, the United States Federal Communications Commission’s (FCC) mandated some rules regarding robocalling. According to the FCC’s regulations, telemarketers are prohibited from making robocalls to a consumer without first obtaining his or her written consent. Robocalls are also restricted from dialing numbers on the Do Not Call Registry.

In spite of these changes, the FCC receives more complaints each month regarding robocalling than any other problem. However, it’s difficult for the agency to track down the culprits because most of them can hide their real phone numbers behind a virtual number created through a Google Voice or Skype account. Often the robocallers don’t even use real phone numbers but mimic unassigned or inactive numbers. So what recourse is there to prevent illegal robocalling? Most phone companies are currently resorting to automated blocking tools that simultaneously block robocallers as they whitelist known or emergency numbers. This type of blocking tool is perfectly legal and the FFC encourages phone companies and individuals to use them.

Clarifying the Laws on Robocalling

Although some states have their own local robocalling laws, which differ widely from state-to-state, federal law applies in every state. Here are some examples of the mandates for robocalling and telemarketers:

A telemarketer is prohibited from using a robodialer for the purpose of sending a prerecorded message to a consumer or business cell phone or to a consumer landline unless they have written consent to do so. Such consent may be obtained through audio recording, email, or web opt-in as well as other means. The procedures must follow the federal E-Sign Act.

When robodialers make calls, they are prohibited from abandoning any more than 3 percent of its automated calls within a 30-day period.

Every prerecorded message must contain an automated opt-out message, which allows the recipient to decline to receive any further robocalls. The opt-out message must be activated by keypress or voice.

The prerecorded message must include truthful information about who is responsible for the robocalls and the exact marketing-related purpose of the call.

The prerecorded message must also include a call-back number enabling the recipient to return the call during normal business hours and decline to receive any further robocalls from this particular telemarketer.

Autodialers that do not Deliver Prerecorded Messages

The regulations for this type of call are slightly different. If a robocall is made, but no prerecorded message is used, then it is still legal if the call is to a residential landline, where this type of call is generally still allowed without the owner’s consent. This type of call is prohibited to a cell phone without the owner’s consent.

When Robocalling is Illegal and Unethical

Being on the receiving end of regular robocalls is very annoying and can be considered spam, but at times it can also prove to be dangerous, thanks to a new wave of robocalling scammers. Since 2013, fraudsters impersonating IRS agents are estimated to have conned unsuspecting victims from handing over more than $54 million. This particular batch of con artists has proven to be completely unscrupulous and equally inventive. But the tax swindle is not the only robocalling scam. The FCC also has accounts of incidents where calls were connected to people posing as sweepstakes companies and employment agencies, as well as debt collectors.

Think Twice About Using Your Personal Phone for Business

Though using your personal mobile phone for business is affordable and very convenient, especially if you are just starting a new business, you may want to think twice about doing so. Not only can using the same phone for your personal and business aspects of your life cause conflicts, it may also make your phone more susceptible to robocallers. The easiest way around this is not to carry two phones with two separate numbers; it is to get a virtual phone number for your business.

If you don’t know much about virtual phone numbers, it’s very simple. You sign up for a local or toll-free number in the country and city of your choice, and you give that number to your business clients. They call that number to contact you, and your call forwarding service redirects their call to the number of your choice. So you don’t have to give your business colleagues and clients your personal number, but you’ll still be able to take the calls on whichever phone line works best for you.

A virtual number has several advantages:

• You can avoid robocalls: If you have an automated greeting and your calls are directed to another number, this is a great way to filter out robocalls. The automated call will get stuck with your automated attendant until it times out, eliminating the issue altogether.
• You are not a victim of threats: A virtual number protects your personal information from hackers and scammers. You can blacklist and whitelist your chosen numbers.
• You won’t have to keep changing your number. Your personal phone number is an important part of your life, and chances are you’ve had it for a while. By using a virtual number to handle your business calls, you will avoid any complications that may have you wanting to change your personal number.

You can find out more about handling robocalls along with blacklisting and whitelisting with a virtual phone number by contacting Global Call Forwarding.

Google Voice is a service that provides users with a phone number, which is known as a Google number. The number is designed to unify several communication channels enabling you to receive calls, text messages and voicemails. Google Voice is available for free for all Gmail users. When you sign up, you are given one virtual number which allows you to manage all of your phones and mobile devices. The service utilizes VoIP technology to route its calls and to allow free local calls and international calls at a cheap rate. The service also offers a number of other features such as giving you the option to have your call routed to up to six different devices, for example, your mobile phone, home phone or office phone. You can also specify which phones you want to ring at which time of day.

How Google Voice Works

Google Voice links with the PTSN (public switched telephone network) in combination with the mobile network to reroute the calls. When a call is made through Google Voice, it is initiated through the traditional landline phone system, but it is transferred to Google’s internet space, then directed to its final destination number. This method of unifying numerous channels of communication has the added benefit of reducing costs. It also means that you can change your mobile carrier service without having to change your current phone number. All you need to do is change the number to which your calls are routed.

Though you still have to pay your monthly subscription to your wireless or phone carrier, Google Voice has several benefits such as:

• You have a wide range of available phone numbers to choose from. You can select specific area codes from anywhere in the United States and even look for a specific US number or letter combination.
• Because you have a dedicated number to receive calls from all your other numbers, you’ll never miss a call. You can still make outgoing calls from all of these devices independently.
• You can make free local calls to anywhere in the U.S. and Canada.
• You can make calls at low VoIP rates to international numbers.
• You can read and send free texts messages with your Google number, as well as access your virtual voicemail, check out your call history and make and receive video calls, all from an easy to use interface. You can do all of this on your laptop, tablet or smartphone.
• If you prefer not to listen to your voicemail, then Google Voice will send you written transcripts of your recorded messages. You will still have the option to listen to the messages as well.
• How to Port a Phone Number from Google Voice
  When you sign up for Google Voice, your number is initially locked so that it cannot be ported without your approval. However, you can, if you wish, port out your Google Voice number to another provider once you have unlocked it. Google will charge you a fee of $3 to port your number, unless you have already ported your mobile number to Google Voice.

How to Unlock Your Google Voice Number

1. Sign in to your Google Voice account.
2. Beneath your Google Voice number, you will see a link that says “Unlock my Number.” If you have more than one Google Voice number, click on the link beneath the number you would like to unlock.
3. Click “Continue.”
4. Log into Google Wallet to complete your transaction.
5. Your Google Voice number can now be ported out. This means you are ready to use the ported number with a new service provider. Should you at any stage change your mind about porting out your Google Voice number, you can choose to re-lock it. Simply follow these steps:
6. Sign in to your Google Voice Account.
7. Beneath your Google Voice number, you will see an option that says “Relock my number.” Click on the clink.
8. Click “Continue” to confirm.

Once your Google Voice number has been unlocked, you will see a screen message confirming this and telling you that you can now port your number. It is advisable to take a screenshot of this message so that you can use it to show your new porting agent that the number has been unlocked.

You may, if you wish, lock the number again at a later date. You will have to pay Google the $3 unlocking fee again. However, if you follow the port-out procedure with an external carrier, for example, SIPStation, you will not be able to re-lock the number.

Drawbacks to Google Voice

• It is currently only available throughout the United States.
• You are also not able to make emergency calls with your Google Voice number.
• Support is limited. If you are having difficulty using your Google Voice number, you can seek help from the online help pages and FAQs, but there is no one-on-one customer service where you can call, email or chat online with a representative.
• You will need to use Google Hangouts if you wish to message pictures or videos directly or send SMS to multiple recipients. Google voice alone does not have the technology to manage this because it does not utilize the more advanced Multimedia Messaging Service.

Porting Your Google Voice Number to a Different Provider

Once your Google Voice number has been successfully ported, you will then be ready to use your unlocked Google Voice number with a different telecommunications provider, such as Global Call Forwarding. This will allow you to take advantage of a number of advanced features such as call recording, time of day routing or advanced IVR. You may transfer one or all of your Google Voice numbers, or any other portable phone numbers.

It is quick and easy to complete the process. All you need to do is fill out the online form. You will receive a confirmation email from Global Call Forwarding shortly afterwards, and then you’re good to go. The complete VoIP number porting process might take 3-4 weeks.

Communication technology has reached new heights – or length, perhaps, depending upon the context. Microsoft, Facebook, and telecom infrastructure company Telxius have jointly laid a giant 4,000-mile-long transatlantic cable between North America and Spain, enhancing the world of communications forevermore.

It has the capacity of 160-terabits per second, equal to streaming 70 million HD videos at the same time. This is the highest capacity subsea cable to have ever crossed the Atlantic Ocean. Operational by early 2018, the cable is 16 million times faster than the average Internet connection, so claims Microsoft.

Named Marea (Spanish for “tide,”), the cable lies 17,000 feet below the ocean surface and stretches between Virginia Beach in the US and the city of Bilbao, Spain. Microsoft is hopeful that this cable will prevent the disruption of communication systems between the two countries in the event of natural disasters like hurricanes. This will benefit Microsoft and Facebook most of all because both of these companies have large data operation centers in Virginia.

Microsoft president, Brad Smith said that it was about time a system like Marea was developed because submarine cables in the Atlantic carry double the data carried by trans-Pacific cables, and with the demand increasing every year, the need for more transatlantic submarine cables also increases. Made of eight pairs of fiber optic cable, Marea mostly lies on the ocean floor, though some parts of it are buried for protection against shipping traffic.

Marea will help establish a faster and stronger telecommunications link not only between the US and Europe, but also between other countries like Africa, Asia, and the Middle East, where a billion of future Internet users are supposed to come from. The complex process took the engineers over five months to load and place the cable along the seabed.

Subsea cable technology is nothing new in the grand scheme of things. The very first transatlantic cable was laid by Cyrus Field in 1858, in order to connect the New World with the old. His grandiose attempt was deemed as ‘raising a ladder to the moon.’ Field was one of the few people in those days who understood the importance of a communications link between the major nations of the world.

So when a project to link Canada to New York was almost on the brink of bankruptcy, it gave Field an idea to connect the two nations via Newfoundland. In 1856, Field bought the failing cable company and turned it to the Atlantic Telegraph Company. Thus began his attempt to bring the idea to life.

Although the first transatlantic telegraph cable was a successful attempt, it only functioned for three weeks. Attempts were made again in 1865 and 1866 that were more successful, but they weren’t long-lasting either. Those were early days, and the engineers had yet to master the technology needed to not only run, but also sustain an undersea cable.

Despite the short lifespan of these first cables, they were hailed as the ‘eighth wonder of the world,’ as it enabled faster communication between nations. In a way, this was one of the earliest steps towards globalization. The first transatlantic telephone cable system was laid between Scotland and Newfoundland in 1956. The first transoceanic fiber-optic cable was laid in 1988, connecting the United States, the United Kingdom, and France. This was the first set of fiber optic cables to ever be used. They turned out to be much faster and more efficient than traditional copper lines.

All cables currently not only use fiber optic technology, but also fiber optic transmission, and a self-healing ring topology. So efficient are these cables that by the late 1900s, communications satellites lost most of their North Atlantic telephone traffic, thanks to these cables that are low cost, while providing high capacity and low latency.

With time, cables have only gotten more advanced. The tighter they are, the higher speed they provide. Transatlantic cables laid after 2012 take the latency to under 60 milliseconds. More than 99 percent of international communication is routed through fiber optic cables situated at the bottom of oceans.

As the need for faster and more efficient communication has risen over the years, technology has also kept pace and never stopped advancing. There are modern innovations like cloud computing and artificial intelligence that are not only changing the way we use the internet, but also proving beneficial to society on a multitude of levels. For instance, video content was thought to be only for entertainment purposes till a few years ago. Now, a lot of industries use video content to take their services to more people.

This includes the healthcare industry, where features like telemedicine and video connections are becoming more prevalent; the education industry where high-quality distance learning is shaping the future; and various other businesses where virtual offices are replacing the need to have land-based offices. The new MAREA cable will enable business in Spain to easily operate in the US with the help of virtual communication.

Marea was made possible by the strong collaboration between the US and Spain. The project received tremendous support from Spain, with multiple ministries of the Spanish government approving and facilitating the application for the installation permit for the cable landing in Bilbao.

On the other hand, the US landing was quickly approved by the federal government in Washington, D.C., supported by the authorities in Virginia. Although the process could have taken several years, the strong communication between the two nations, plus the immediate sense of urgency enabled the project to be completed in a little over two years.

Instead of depending on telecom companies to provide the infrastructure for new communication links, tech giants are funding new cables themselves. Like Microsoft and Facebook, tech giant Google has also invested in two subsea cables that run from the US to South America, Japan, and other Asian countries.

With the new Marea subsea cable, Facebook and Microsoft will have more control over the huge amounts of data that they need to transmit around the world in the shortest possible time. A lot of their services – from Office 365 to Instagram – will benefit from the technology without a doubt.