What do you mean you don’t have time to Tweet? If you are a savvy business owner, you should already have a Twitter account and know how to use it for marketing and networking your company. Here are just a few reasons why you need to Tweet-up your business:
- Connect with your customers: Sending a potential customer a tweet after they have begun to follow your business is a very good way to increase customer appreciation and trust. You will also benefit from the fact that you can keep an eye on what your customers are tweeting about your business. This feedback is invaluable.
- Access to free marketing: It takes but a few minutes for you to create a 140-character pitch for your company. At the click of a button, your message can instantly reach every single one of your followers who is online. And best of all, it’s basically free.
- Keep customers updated: Of course, you know how important it is to keep your customers updated. Twitter is one of the best platforms to use for this because its messages are short and clear. So, it’s easy to use to keep your customers posted about your latest promotions, sales, and special offers your business is having.
- Market your heart out: If you don’t think that Twitter is a great marketing tool you are very mistaken. In case you didn’t know, all tweets are indexed by Google, this means that they are a useful means of search engine optimization.
- Build a community: Twitter is not only good for marketing and customer retention, but you can also use it to build a strong community. Use Twitter chats to connect with customers while also increasing your chances of getting favorites and retweets. These will boost your company’s visibility and give you the opportunity to get more customers.
- Tweet-up your sales: Marketing surveys show that up to 60 percent of a brand’s followers are more likely to recommend products or make purchases after following a brand on Twitter. Twitter followers are also more likely to sign up for services or buy from the brands they are following.
If you haven’t started tweeting about your business yet, or you want to make sure you’re getting the most from Twitter, here are some tips to help you out.
Check Out the Competition
Search Twitter for companies similar to yours and start to follow them. Check out how often they tweet, what they tweet about, and what other content they post links to. This will give you a reference frame from which to choose how to manage your own account, and it will also help you get an edge on your competitors by staying one step ahead of their game.
Setting up your account
Make sure you use a good profile picture of yourself or your company logo. Many people will not follow users without one. Fill in your biography details as most new followers check out bios. If you don’t take the time to make it interesting, why should anyone follow you?
Use Twitter Lists
Twitter Lists are a neat built-in tool that enables you to organize your followers and their tweets into specific groups. You can also sort your lists into public or private groups that only you can view. Lists allow you to use Twitter to deliver information globally to everyone and locally to your target groups. You can also automate tweets to match specific time zones.
What to Tweet About
Post crisp and concise sound bites that are 100 words or less, so that followers can read them quickly and remember them. Use hashtags (#). A hashtag which directly precedes a word or phrase has a number of beneficial uses. Place one before the name of your company or brand (#mybusiness) to improve the chances of other tweeters finding it via a targeted search. You can also ask users to include them in their tweets as part of a marketing campaign.
Monitoring Your Competitors
You can use Twitter search to check up on your competitors and see what people are saying about them. But bear in mind, if you’re on Twitter, your competitors are probably keeping an eye on you and your followers too.
Making the Most of Marketing
Twitter is also a great way to get feedback about your business. Don’t be afraid to ask questions and always answer promptly when you are asked for information. As well as talking about your products and services, promote those of others, as this can help get retweets from other people to expand your network. Post links to interesting information and news relating to your business. Don’t forget, Twitter helps you maintain a global human connection; share some information about yourself to develop strong connections.
Don’t sweat too much about your number of followers. If you keep your posts regular, informative and honest, you should soon develop a steady following that benefits your business and marketing efforts all around.
