It’s not a secret that it’s much easier for people to remember vanity numbers over the average phone number or toll-free number. Vanity numbers are making a comeback in popularity for large and small businesses alike. Any business can benefit from using a vanity number, so here is a deeper look at what they are and what they offer. If your toll-free number is boring and you are ready for an upgrade, read on!
If your toll-free number is boring – Use a vanity number!
Vanity numbers work exactly like toll-free numbers, only you can customize the number to reflect your business or products. For example, 1-800-Flowers lets you know exactly what you’re getting when you dial them.
Vanity numbers have all of the benefits of a toll-free number, plus they are easy for people to remember. The more people who know your number by heart, the more often you will receive calls, and the more sales you can make. Vanity numbers are still at no cost to the customer, and they can be used for marketing purposes. Vanity numbers can be placed on billboards, and the drivers whizzing by can read your ad and remember your number on their commute to work. You should also be advertising your number on your website and business cards. Customers and clients prefer the companies they do business with to have a phone number. This is because they know that they can reach your company at any time and be greeted and helped.
Why are words easier to memorize?
According to cognitive neuroscientists, when a customer wants to remember a telephone number they heard or saw, they will use their “working memory,” which is the “voice” inside of their head. The one you hear when repeating something to yourself silently, so you do not forget. However, repeating something over and over to yourself does not guarantee that you will remember it. While your brain works to try to memorize a number, anything can come along to distract you. Whether it is a crying baby, a barking dog, or a car horn honk, things are always around to distract you from what you want to be doing. This is why we will forget a sequence of numbers no matter how hard we try to remember them. The best way to remember a telephone number is to link the number to something meaningful or memorable. This puts the number into our long-term memories, instead of the short-term ones, which are quickly forgotten. For example, if you associate a phone number with a word, then that word will bring up a picture in your head, which is precisely how vanity numbers work.
Oddly enough, some sequences of numbers are easier to remember for humans than other number sequences. Many American citizens have an easier time remembering a number using the series 1776, as that is the year that America gained independence from Great Britain. A citizen that is not from the US will not have that ability, unless they studied American history or it is important to them for another reason, like a date of birth. If your toll-free number is boring, it won’t stick as much as a number with a more familiar number sequence.
Now that you understand how vanity numbers can work for your business, you can begin your research into choosing the right one for your business. So how do you go about finding the number that you want? It can be tricky, because some of the best number and word associations are already claimed, such as 1-800-CONTACTS. Nonetheless, you can still find a vanity number that will get the job done for you. The first step is to brainstorm a list of numbers and words that would work for your business, and then you can search for these numbers. Some of them may already be taken, but Global Call Forwarding will work with you to find you the best number. One way Global Call Forwarding looks out for its customers is that they offer other toll-free prefixes. So if you won’t budge on a word, then you can make an exception from 1-800 to other alternatives such as 1-855 or 1-866. The popularity of alternate toll-free prefixes is rising, and more people are becoming aware that 1-800 isn’t the only toll-free option. All you need to do is use a little bit of creativity, and you will be on the fast track to success.